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Visual Aid

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Visual Aid

Visual AID acts as the first impression of any pharmaceutical company, so for this it has to be the best in standard. The visual aids is the most important marketing tool with pharmaceutical companies.

The visual aid, which is sometimes referred to as a detail aid or sales aid, is a printed (booklet or brochure) or electronic document that contains information of the product. Pharmaceutical sales representatives or eDetailing programs employ the graphic aid to encourage doctors to have a fruitful conversation about a medicine.

A visual aid typically includes details on the product's efficacy, clinical evidence to back up the manufacturer's claims, graphs and charts, instructions for drug administration and dosage, and a summary of the product's tolerability and safety. In addition, the official labelling might be included. The visual advertisement is essentially a marketing strategy that includes artistic components like images, catchphrases, and company emblems.

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